9 Key Benefits of ERP and CRM Integration

ERP and CRM (Enterprise Resource Planning and Customer Relationship Management), are two products that go great together. While either product can work well on its own, their true potential is realized only when full ERP and CRM integration is achieved.

Today, with all the data that is created with the “speed of the light”, business owners are witnessing a more complex business environment than ever. On one hand, they are pressured to respond quickly to the changes in order to keep their business healthy in the long run. On the other hand, customers are becoming more demanding, the new business “players” are adapting faster to the change, and all this factors are driving the competition to a complete new level.

Many more companies are now realizing the need of ERP and CRM integration into one solution. Many small-to-midsized organizations use integrated ERP and CRM solutions to automate and improve the management of their operations. While, ERP systems automate and manage back-office business activities, such as accounting, HR, purchase, manufacturing… and streamline business processes, CRM is a front-office system that should simplify and standardize customer interactions, manage sales pipeline, support, up-sells, track customer information and create dashboards and reports on this data.

Each benefit is broadly explained here: Benefits of ERP and CRM integration